Privacy Policy

Last Updated: July 17, 2025

Welcome to Vaybel (the "Platform"), owned and operated by Algorithmic Labs, LLC ("we," "us," "our," or the "Company"). This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your information when you use our website, applications, and services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy and our Terms of Service. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

We collect several types of information from and about users of our Platform. As a platform serving businesses, we process data from our direct users (Merchants) and, in some cases, data from their end consumers (Customers) on the Merchant's behalf.

1.1 Information from Merchants

This is personal information you provide to us as a user of Vaybel:

  • Contact Information: Name, email address, mailing address, phone number.
  • Billing Information: Tokenized credit card details, billing address, and payment history for your subscription.
  • Account Credentials: Username and password.
  • AI Tool Inputs & Content: Text prompts, images, or other content you upload or provide to our AI Tools to generate Merchant Content.
  • Communications Data: Your messages, emails, and chat logs with our customer support.

1.2 Information Processed on Behalf of Merchants (Customer Information)

When you use services like our Checkout Link, we act as a Data Processor and handle information about your Customers on your behalf. You, the Merchant, are the Data Controller for this information. This may include:

  • Order Information: Customer name, email address, shipping address.
  • Transaction Details: Products purchased, order value, and payment confirmation details (we do not store full credit card numbers).

1.3 Automatically Collected Information

This includes non-personal and technical information collected as you use the Platform:

  • Usage Data: Pages visited, features used, time spent on the Platform, and interaction with our tools.
  • Device Information: IP address, browser type, operating system, and device type.
  • AI-Generated Content: We collect and store all content generated using our AI Tools, including the final output and associated metadata, to provide the service and improve our AI models.

2. How We Collect Information

  • Directly from You (the Merchant): When you create an account, subscribe to a plan, contact customer support, or use our AI Tools.
  • Automatically: Through cookies, log files, and analytics tools as you navigate and use the Platform.
  • From Third Parties: We may receive information from payment processors (like Stripe) to manage your subscription and from Marketplaces or POD Providers you choose to integrate with your Vaybel account.
  • Through You (the Merchant): We collect Customer Information only when you submit it to us for processing, for example, when a Customer places an order through your Checkout Link.

3. How We Use Your Information

We use the information we collect for various purposes:

3.1 To Provide and Improve Our Services

  • To operate the Platform, process your Subscription, and deliver the Services you request.
  • To process Customer orders on your behalf and facilitate order fulfillment with integrated POD Providers.
  • To enhance and personalize your user experience.
  • To conduct research and analysis to improve our AI Tools and develop new features. We may use your inputs and AI-Generated Content to train our models.

3.2 To Communicate with You

  • To send you transactional notifications, security alerts, and support messages related to your account.
  • To respond to your questions and provide customer support.
  • To send you marketing communications about our products and offers, which you can opt out of at any time.

3.3 For Security and Legal Compliance

  • To protect against fraudulent, unauthorized, or illegal activity.
  • To enforce our Terms of Service.
  • To comply with applicable laws, regulations, and legal requests.

We do not sell personal data. We only use Customer Information as a Data Processor to provide the Services to you, the Merchant.

4. Disclosure of Your Information

We may disclose information under the following circumstances:

  • To Service Providers and Sub-processors: We share information with third-party contractors who support our business. A list of our key sub-processors is provided below.
  • To Fulfill Your Requests: We share information with POD Providers and Marketplaces that you integrate with, as necessary to list products or fulfill orders. For example, we send Customer order details to your chosen POD Provider for printing and shipping.
  • For Legal Reasons: If required by law, such as in response to a subpoena or court order, or to protect the rights, property, or safety of our company, our users, or others.
  • In Connection with a Business Transaction: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the new entity.
  • With Your Consent: For any other purpose disclosed by us when you provide the information.

4.1 Our Sub-processors

We engage third-party services to provide the Platform. By using our Services, you consent to our use of these sub-processors, who process data on our behalf. For a comprehensive list and details, please see our Data Processing Addendum (DPA). Key sub-processors include:

  • Amazon Web Services, Inc. – Cloud hosting and data storage
  • Stripe, Inc. – Payment processing and payouts
  • Printful, Inc. – Order fulfillment
  • Marketplace & Social Platforms (TikTok, Etsy, Shopify, Meta, Google) – Product listing and social content integrations
  • AI & ML Model Providers (Google, OpenAI, Anthropic, ElevenLabs, Fal.ai, Replicate) – AI content generation capabilities
  • Third-Party API Services (SerpApi) – Specialized services for data retrieval

5. Data Retention

We will retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy.

  • Merchant Account Information: We retain your data as long as your account is active or as needed to provide you with Services and comply with our legal obligations.
  • Customer Information: We retain Customer Information processed on your behalf for as long as your account is active and as required to provide our Services. You, as the Data Controller, may have the ability to delete this data, subject to legal and operational requirements.
  • AI-Generated Content: We may retain AI-Generated Content and associated data indefinitely to improve our AI Tools and services, as described in our Terms of Service.

6. Data Security

We implement appropriate technical and organizational measures, such as encryption and access controls, to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and analyze our Platform.

Categories of Cookies

We use (i) Essential Cookies required for the Platform to function, (ii) Analytics Cookies to understand how you interact with our Services, and (iii) Marketing Cookies to personalize communications.

Your Choices

You can manage or refuse cookies through your browser settings. Our cookie banner provides you with choices regarding non-essential cookies.

Tracking Signals

We do not currently respond to "Do Not Track" (DNT) signals. However, we process Global Privacy Control (GPC) signals in jurisdictions where it is legally required.

8. Your Rights and Data Control Choices

8.1 For Merchants

You can access and update your personal information through your account settings. You can opt out of marketing communications by using the "unsubscribe" link in our emails.

8.2 For Customers of Merchants

Vaybel is a Data Processor for your information. If you wish to exercise your data protection rights (such as access, correction, or deletion), please contact the Merchant from whom you made the purchase. We will assist the Merchant in responding to your request as required by our Data Processing Addendum and applicable law.

8.3 For Users in the European Economic Area and the United Kingdom

If you are located in the EEA or UK, you have the right to request access to, correction, deletion, or portability of your Personal Data, and to object to or restrict processing. You may also lodge a complaint with your local supervisory authority. We rely on (i) contract (Article 6 §1(b)) to provide the Platform, (ii) legitimate interests (Article 6 §1(f)) for product analytics and fraud prevention, and (iii) consent (Article 6 §1(a)) for marketing cookies and emails. To exercise your rights, email legal@vaybel.com or submit a request via your account dashboard.

8.4 For California Residents

Under the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA"), you have the right to (i) know what personal information we collect, (ii) request deletion, (iii) opt out of the sale or sharing of your personal information, and (iv) not be discriminated against for exercising your rights. We do not sell or share personal information for cross-context advertising. You can exercise your rights by emailing legal@vaybel.com or clicking “Do Not Sell or Share My Personal Information” in the footer of our website.

9. International Data Transfers

Our services are operated in the United States. If you are located outside the United States, your information will be transferred to, stored, and processed in the United States. Transfers of Personal Data from the European Economic Area (EEA), UK, and Switzerland are safeguarded by appropriate mechanisms, including the EU Standard Contractual Clauses and the UK Addendum, to ensure your data is protected. For more details, please see our DPA.

10. Children's Privacy

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

11. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

12. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

Algorithmic Labs, LLC
Attn: Legal Department
169 Madison Ave, STE 11762
New York, NY, 10016 US
Email: legal@vaybel.com