A little conversation. A clearer next step.
Talk through your next clothing idea with an AI assistant that can use your Brand DNA and workspace context. Explore a direction, find blanks, and shape a brief you can take into design.
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Beta · Available with active Starter or Growth access.
“A small collection for people who take the long way home.”
From an idea to a useful brief
- Who it is for
- Weekend walkers
- What to explore
- Original trail illustrations
- What comes next
- Find a blank. Refine the idea.
Plan in Brand Assistant Create in Launch Product
Start with your brand
Bring your audience, colors, and tone into the conversation with Brand DNA.
Explore real options
Look up available blanks and existing workspace resources as you plan.
Find the next step
Refine the idea, then continue into the product workflow to create and review.
Bring the idea before it is finished.
Some days you have a collection in mind. Other days you only have a subject, a color, or a question. Brand Assistant gives you a place to work through it.
Give the conversation a direction
Describe who the clothing is for and what you want to explore. Brand Assistant can read your Brand DNA, the conversation brief, and recent messages. Keep the important details in the brief as the idea develops.
Explore the product and the possibilities
Ask for blanks, review available trends, or discuss products already in your workspace. Blank searches can show product cards. Check the returned information and open Sources and context when you want to follow a reference.
Take the idea into making
Choose a blank from its card to enter Launch Product. Continue to Design with your refined prompt, generate the artwork, and review the product there. You can return to the conversation when you want to think through the next decision.
Your point of view is the useful part.
“An outdoor tee” is a starting point. “An understated trail illustration for our weekend walking club, in olive and warm cream” gives the conversation a direction. Put that audience and visual language in Brand DNA so your next idea starts with the same foundation.
Read the Brand Assistant guideYour review checklist
- Your Brand DNA describes the audience and style you actually want to build.
- The conversation brief keeps the important details of this drop together.
- Blank specifications and recommendations are checked against the available information.
- The chosen idea is ready to take into Launch Product for creation and review.
Before you get started.
Can Brand Assistant create or publish products for me?
The current beta helps you explore, look things up, and plan. Artwork generation, product editing, and publishing happen in the dashboard workflows. Brand Assistant does not spend generation credits, publish listings, or schedule work from the conversation.
How does Brand Assistant use Brand DNA?
It can read your workspace’s brand description, audience, colors, and tone alongside the conversation brief and recent messages. You can update Brand DNA in your workspace settings. Brand Assistant does not automatically save every preference or remember every older message.
Who can see my conversations?
Conversations are private to your login within the selected workspace. You can name, search, archive, and return to them. Use a separate conversation for each collection or project to keep the brief focused.
Which plan includes Brand Assistant?
The beta is available to workspace members with active Starter or Growth access. Open Assistant from the dashboard sidebar. Usage limits apply, and access to workspace resources follows your plan and permissions.
Is this the same as connecting an assistant through MCP?
Brand Assistant is the conversation space built into Vaybel. MCP connects Vaybel tools to a separate AI client, with its own setup and available actions. You do not need to configure MCP to use Brand Assistant in the dashboard.
Bring the half-formed idea. Find where to take it.
Start with your audience, a garment, or a question. Give your next product a little room to develop.