Set the brief.
Name your drop and add its target date, theme, palette and audience. Fill out the form yourself, or ask Brand Assistant to propose a plan and review it before creating the drop.
Drop planner
A collection needs
a common thread.
Give your next release a home. Keep its brief, products, listings and content together, from the first idea to the work still waiting for your review.
Sign in to continue. Brand Assistant is available on Starter and above.
Night garden.
A botanical collection after dark. One direction for the collection, the shop and the story you share.
- 01 / Creative brief
- Botanical artwork. Plum, forest & iris.
- 02 / Product range
- Graphic tee + coordinating hoodie
- 03 / Shop listings
- Photography, copy, sizes & variants
- 04 / Launch content
- Product video + social posts
Keep the idea and the details together.
Build a coherent range.
Create products from the drop or add existing work. Their designs, listings, videos and posts stay connected, so you can see the release taking shape.
Get help choosing blanksSee what needs attention.
Review the design, mockups and listing for each product. Check content readiness separately and publish through the listing workflow when you are ready.
From your workspace to your shop
A release that belongs together.
Attach products to a drop before publishing. Vaybel can group the published listings in your connected shop, using the drop name.
Read the Drops workflow- Shopify collections
- After publication, Vaybel reuses or creates a collection and adds the product. Check its visibility and storefront navigation in Shopify.
- Etsy shop sections
- After publication, Vaybel assigns the listing to a section with the drop name. Reconnect your shop if section-creation access is needed.
- You control publication
- A target date or Launch drop action does not publish listings. Review and publish each product through the listing workflow.
Plan with a clear picture.
Do I need a drop to launch a product?
No. A drop is optional. Use one when you want to organize a themed release; individual products can still be created and published on their own.
Does the brief automatically create my artwork?
The drop brief currently informs listing copy. Review and enter your artwork prompt in the Design step. Brand Assistant can help discuss the creative direction.
Does changing a drop update my live shop?
Drops is not a two-way collection editor. Renaming a drop, moving products or adding an already-live listing does not automatically update the external shop grouping. Check and adjust those changes in your shop.
Can I organize a TikTok Shop release?
Yes, you can keep the products and content together in Vaybel. Drops does not create a matching TikTok Shop collection.