What a Drop Is
See Drop planner for the workflow overview. To choose garments for the release, bring your drop brief to Blank finder or browse the Blank library.
A drop is an optional space for a themed release: its brief, target date, designs, listings, videos, and posts. For example, keep the products for “Autumn Trails” together while you prepare them for your shop. You can still create and publish individual products without a drop.
Brand DNA describes your brand across releases. A drop brief adds direction for this release: its theme, mood, palette, motifs, and occasion. When you start a new design inside the drop, that brief informs fresh artwork generation and listing copy alongside Brand DNA. Your explicit prompt and uploaded artwork take priority. Changing the brief does not regenerate existing artwork or rewrite existing listings. Review the prompt and every generated result before continuing.
Create a Drop
- Open Drops under Manage in the dashboard and choose New drop.
- Give it a name, then add a target launch date and a brief: theme, occasion, mood, palette, motifs, and direction as useful.
- Select Create drop and add the products you want to prepare together.
You can also select New drop under Add designs to on Design ideas, then choose Use idea. Its direction supplies the editable collection brief. Create drop and continue opens the selected product in Launch Product with the original idea and the new Drop attached. Cancel returns to the ideas. In Brand Assistant, ask to plan a drop, review the proposal, and select Create drop to confirm it. Choose Plan with my Brand DNA on New Drop or Plan my next drop on Home or a wrapped release. The Assistant uses your brand identity and recent drops to suggest a direction and explain the fit. Trends and dates are optional. You can Edit proposal before confirming, then open the drop and choose New Design. A conversation alone does not create the drop.
Choose the name with your shop in mind: Vaybel uses it for the Etsy section or Shopify collection when you publish. Channel naming restrictions still apply.
Discover Ideas for This Drop
Under Trends for this drop, pin trends as inspiration or open Design ideas. The ideas page keeps this Drop selected under Add designs to. You can choose another open Drop or Standalone product before creating a design. Pinning alone never changes the brief or chooses a design direction.
Trends helps you discover opportunities; Drops keeps the collection's selected direction, products, and launch work together. Both use the same design ideas and Launch Product flow.
Add Products and Check Progress
Use Add to drop on a design or listing, or create a product from the drop. A design and its related listings, videos, and posts stay together. Moving a listing to another drop also moves its design and related work; these are not independent copies.
The product cards use the same compact layout as Continue Publishing on Launch Product. Select the product image or title to open its Design page, with the drop retained. Inspect the artwork there using the zoom and preview modes available for that product. Use the separate link beneath the card to continue:
- In progress or Failed: open the design to check progress or recover.
- Needs mockups: open the mockup step.
- Ready to list: prepare a listing, or review and publish an existing draft.
- Live: open the product's listings. A live status means at least one listing is live; it does not mean every channel is published.
Choose the New Design button beside Products to select a blank and start a product in this drop. An unavailable card image does not prevent opening the Design page.
Expand Release brief to read the direction, or choose Edit brief to change it. The progress panel summarizes preparation; it does not certify print quality or replace checking each listing in the destination shop. A preview on a product card is not proof that mockups or published listings exist.
Mark drop as live changes the release status in Vaybel. It does not publish products. Wrap drop closes the planning cycle. Neither action publishes or removes your listings, and a target date does not schedule publication. Publish through the listing workflow.
How Etsy Sections and Shopify Collections Work
Attach products to the drop before publishing. After a successful publish, Vaybel runs a separate grouping step for that listing.
| Channel | What Vaybel does |
|---|---|
| Etsy | Reuses a shop section with the drop's name, or creates one, then assigns the published listing to that section. This replaces that listing's previous section assignment. |
| Shopify | Reuses a collection with the drop's name, or creates one, then adds the published product to it. Check its storefront visibility and navigation in Shopify. |
| TikTok Shop | Keeps the work organized in Vaybel. Drops does not create a matching TikTok Shop collection. |
Once a channel group has been linked, Vaybel reuses its saved section or collection for later publications from that drop. The grouping step runs after publishing, so a live listing may appear before its grouping is finished. A grouping error does not undo a successful publish.
Etsy: Reconnect When Asked
Older Etsy connections may need to be reauthorized so Vaybel can create shop sections. If the drop shows Reconnect Etsy, open Settings → Integrations, reconnect the intended Etsy shop, and approve the requested access. Technical scope name: shops_w.
A channel error can also be caused by its naming or account restrictions. Check the error shown under On your channels, then inspect the listing directly in Etsy. See Connect Etsy.
Check the Result
Open the drop and look under On your channels for Etsy section or Shopify collection. Ready indicates the grouping step succeeded; Failed means it needs attention. Check each published product in the destination shop as well, especially if earlier publications failed to group.
Reconnecting a channel does not automatically regroup every previously published product. If a listing is already live but missing from the group, you can assign it directly in Etsy or Shopify. Contact support if the error persists; avoid creating another listing just to fix its grouping.
What Does Not Sync Automatically
Drops is not a two-way collection editor:
- Adding an already-published product to a drop does not immediately move it in the shop.
- Renaming a drop does not rename its existing Etsy section or Shopify collection.
- Moving or removing work, wrapping a drop, or deleting a drop does not remove the existing channel grouping or unpublish products.
- Changes made to a section or collection in the shop are not imported as changes to your drop.
Make those shop-side changes in Etsy or Shopify and check the result there. Deleting a drop releases the work from the drop in Vaybel; it does not delete the products themselves.
Next Read
Exploring ideas within a drop
Opening design ideas from a drop keeps that drop as the destination. The compact Drop selector in the page header shows the destination. Select it to choose another drop, a new drop, or a standalone product. Choosing Use idea carries that idea's creative direction and product into design creation.
While ideas generate, the progress bar shows the current stage. You can leave and return to the page without starting another generation or paying again. The Home card's Explore design ideas opens inspiration from a trend; it does not add a product to your current drop automatically.