Supplier guide

Clothing production glossary

Suppliers use a lot of shorthand. These are the terms that come up most in quotes, profiles and order emails, in plain words.

01

Garments and sourcing

TermWhat it means
BlankA plain garment with no decoration, made to be printed or embroidered.
Blank brandA company that designs and makes blanks in volume, such as Gildan, Bella+Canvas or Stanley/Stella.
Cut and sewMaking a garment from fabric to your own pattern, instead of decorating a stock blank.
Private labelA garment made or finished with your own labels, so it is sold under your brand.
White labelA ready-made product a supplier sells to many brands, each adding its own branding.
GSMGrams per square meter, the weight of a fabric. A higher number usually means a heavier, thicker garment.
ColorwayOne color version of a garment or design.
02

Decoration

TermWhat it means
DecorationAnything added to a blank: printing, embroidery, patches, transfers or labels.
DTG (direct to garment)Inkjet printing straight onto the fabric. Suits full-color designs and small orders.
DTF (direct to film)The design is printed onto a film, then heat-pressed onto the garment. Works on many fabrics.
Screen printingInk pushed through a mesh screen, one screen per color. Gets cheaper per piece as quantities grow.
SublimationHeat turns dye into a gas that bonds with polyester fibers. Needs light-colored, mostly polyester fabric.
All-over print (AOP)A design that covers the whole garment, usually printed on fabric panels before they are sewn.
DigitizingTurning artwork into a stitch file for embroidery, often charged once per design.
03

Ordering and pricing

TermWhat it means
MOQ (minimum order quantity)The smallest order a supplier accepts. It can apply per order, per design, per color or per size.
Setup feeA one-off charge to prepare production, such as screens for screen printing or digitizing for embroidery.
Tech packThe written specification a factory builds a garment from: sketches, measurements, materials and construction.
SampleOne piece made before the bulk order to check fit, quality and decoration.
Lead timeThe time from approval or payment until the order is ready to ship.
TurnaroundHow long production takes once an order is confirmed, often quoted in business days.
Bulk orderA batch of pieces produced together, usually at a lower price per piece.
04

Shipping and fulfillment

TermWhat it means
Print on demand (POD)Each item is made when a customer orders it and shipped straight to that customer.
FulfillmentStoring, packing and shipping orders on your behalf.
DTC fulfillmentShipping single orders directly to your customers, rather than sending a batch to you.
Blind shippingShipping without the supplier’s name on the parcel or paperwork, so the order appears to come from you.
Branded packagingYour own packing slips, inserts, mailers or labels added to each order, usually for an extra charge.
IncotermsStandard trade terms, such as EXW or DDP, that set who pays for shipping, insurance and duties, and where responsibility passes to the buyer.
DutiesTaxes charged when goods cross a border. Who pays them depends on the shipping terms.
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