Why This Matters
Gross margin controls what your customers pay. When you publish a listing, Vaybel uses the gross margin to calculate the retail price for each variant based on the production cost from your Production Partner.
If you publish without setting a margin, Vaybel uses a default markup. Setting it yourself ensures the listing prices match your business goals.
Where To Set It
Open Dashboard -> Catalog, select the product you plan to launch, and find the Gross Margin field in the Variants card header.
Enter the margin as a percentage. Vaybel will live-preview updated prices across all variants so you can see the impact before saving.
How Pricing Works
Vaybel calculates variant prices using this priority:
- Custom variant price — if you override a specific variant's price, that takes priority.
- Gross margin percentage — applied to the variant's production cost:
cost × (1 + margin / 100). - Default catalog price — if neither is set, Vaybel uses the base catalog price.
These prices flow directly into listings when you publish to Etsy, TikTok Shop, or Shopify.
Good First Setup
- Open the product you plan to launch.
- Set a gross margin that covers production cost plus your target profit.
- Review the calculated prices across variants — confirm they make sense for your channel and audience.
- Save before moving into the listing step.