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Getting Started

Start here if you want the shortest path from setup to your first live product.

Updated 2026-04-10

What You'll Find Here

These docs are for people using Vaybel to connect stores, create product listings, and publish them to sales channels.

If you are new to the platform, the practical question is simple: how do you get from setup to one correct live listing without getting lost.

Best For

Merchants and support teams who need clear in-product help.

Primary Outcome

A connected workspace, one publishable listing, and a clear recovery path when setup or publishing goes wrong.

Core Concepts

Organization

An organization is the top-level account in Vaybel. Your subscription, Brand DNA, products, and all connections belong to the organization.

The rule of thumb: one brand = one organization. Each organization can connect multiple sales channels (Etsy, TikTok Shop, Shopify) and one Production Partner (Printful or Printify). If you run multiple brands, create a separate organization for each so their products, branding, and channel connections stay independent.

You can see which organization you are working in at the bottom left of the sidebar, where your name and organization name are shown. If you belong to multiple organizations, click that area to open the menu, then hover your name to see the list and switch between them.

Other Key Terms

  • Sales channel — where your listing goes live (TikTok Shop, Etsy, Shopify). One organization can connect multiple sales channels.
  • Production Partner — the service that prints and fulfills the product after a sale (Printful, Printify). Each Production Partner can have multiple stores — the correct store must be linked to the correct sales channel.
  • Self-fulfillment — use this when your team handles production and shipping instead of a Production Partner.
  • Launch Product — the workflow for creating a new product from scratch (design, mockups, videos, listings).
  • Optimize Product — the workflow for importing an existing Printful or Printify product and improving its listing.

Choose Your Path

If you are starting a brand-new product in Vaybel:

  1. Connect the first sales channel.
  2. Connect Printful or Printify, or choose self-fulfillment.
  3. Confirm the Production Partner is linked to the sales channel.
  4. Set your gross margin on the catalog product you plan to use.
  5. Launch one product through the design, mockup, and listing workflow.
  6. Publish one controlled test listing.

If you already have products in Printful or Printify:

  1. Connect the sales channel and Production Partner first.
  2. Open the Optimize area.
  3. Import one existing Printful or Printify product.
  4. Improve the listing and publish changes.

Doc Areas

  • Sales Channels: connect TikTok Shop or Etsy and validate the right store.
  • Production Partners: connect Printful or Printify, link them to a channel, or use self-fulfillment.
  • Launch Product Workflow: create designs, choose mockups, generate listing drafts, and publish.
  • Optimize Product Workflow: import existing Printful or Printify products and improve their listings with AI.
  • Troubleshooting: recover from auth mismatches, bad mappings, and publish failures.

Start Here