Start with your audience
To find trends for your clothing brand, open Find Trend in the dashboard. Trend access requires Starter or higher. Set up your Brand DNA so you have a clear audience and niche against which to judge ideas.
Explore a trend
- Browse the All, Emerging, Rising, and Peak tabs.
- Open a trend that fits your audience. Read its context before choosing a direction.
- Explore a concept and review the suggested product matches. A concept is a starting point for a product, not a published listing.
- Choose a suitable product from the available matches and continue into the product workflow. Review the blank, artwork, and placement before moving on to mockups.
If no products match, try another concept or start directly with Create a Design. You do not need a trend to launch a product.
Make a decision, not a prediction
A lifecycle label is a research signal, not guaranteed demand or a sales forecast. Check whether the idea fits your brand, whether you can make a distinct product, and whether the production cost supports your margin. Review generated text and imagery before using them.
Use a Drop to organize a collection around a direction. Brand Assistant can help discuss the idea; check its current capabilities before expecting it to execute the workflow.
If results do not load
Check the selected workspace and plan. Refresh the page after a temporary loading error. If the same error returns, send support the page URL and error message through Contact.